Owen Barry: Coping with Brexit Stalemate
(9 pages of text)
In July 2019, the uncertainty that had been surrounding Brexit since the public referendum in June 2016 had led to a crisis for Owen Barry Inc. (Owen Barry), a luxury goods manufacturing enterprise in the United Kingdom. The company’s finance and production manager had voted in favour of Brexit but was hardly prepared for the deadlock that followed. He was now weighing different options for navigating a way out of the company’s predicament. His three main concerns were: How should he deal with the exchange rate fluctuations that had been affecting the company’s revenues and margins? How should he deal with issues around sourcing and importing essential raw materials? How should he deal with problems around the recruitment and retention of the skilled workforce at the company’s manufacturing plant near London?
The case can be used in undergraduate-, graduate-, and executive-level courses on marketing, entrepreneurship, and public policy. Working through the case and assignment questions will allow students to
- consider the impact of non-market forces on the conduct of international trade;
- understand linkages in the value chain; and
- develop an action plan for the company.
Canada, Small, 2019
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