Axess Law Professional Corporation: The Next Level of Growth
(9 pages of text)
In June 2018, Lena Koke, the co-founder of Axess Law Professional Corporation, a legal services enterprise in Toronto, Ontario, was examining how to take the firm to the next level of growth. Koke had to determine what legal products and services the firm could expand and diversify into, how the firm should leverage information technology to reinforce its low-cost positioning, and how the firm should finance growth. The co-founder must evaluate the road map that she chose, and develop a long-term strategic plan for the firm.
The case can be used in graduate-level courses focused on entrepreneurship. After reading through the case and assignment questions, students will be able to do the following:
- Highlight the nature of entrepreneurship in legal services.
- Underscore the element of disruption in legal services.
- Develop an action plan for moving to the next level of growth.
Professional, Scientific, and Technical Services
Canada, Small, 2018
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