Mint Tax: Identifying Capabilities for Developing a Strategy Perspective
(8 pages of text)
Mint Tax was founded in Vienna in 1960. By 2019, the company had approximately 80 employees and a broad client base in the areas of taxation, accounting, and payroll services. Over the previous decade, the company had experienced many successes and failures, including mergers, acquisitions, separations, firm structure changes, and financial losses. However, it had always managed to recover. Mint Tax was considering an expansion of its digital products, services, and internal processes and practices. The founder's daughter and current chief executive officer was motivated and had innovative ideas, but faced various challenges that prevented implementation of many of the company's ideas. To overcome these challenges, what steps should the chief executive officer and her team take to understand the company's strategic management patterns, identify and evaluate the company's capabilities, and develop solutions?
This case study is designed for undergraduate-, and graduate-level courses in strategic management, change management, and organizational behaviour, as well as courses with a focus on family business management. It concentrates on internal analysis of a company that provides taxation advisory services, drawing on its history, evolution, and strategy. It also examines a professional service company's attempts to use new technologies to enhance its services and processes. After working through the case and assignment questions, students will be able to
- conduct a strategic analysis and internal assessment of an organization;
- identify and evaluate the capabilities of a firm;
- develop solutions to tackle challenges that a company faces; and
- understand the impact of a company's history on current strategic management, especially in regard to the development and introduction of new digital technologies.
Professional, Scientific, and Technical Services
Austria, Small, 2019
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