Tata Motors: Can the Turnaround Plan improve Performance?
(5 pages of text)
Case (Pub Mat)
Tata Motors Limited, an Indian automobile manufacturer, had been struggling with decreasing market share and profitability, which was affecting the company's share price. After the appointment of a new chief executive officer in 2016, the company undertook several reorganization programs to revive its financial health and improve its market share. However, it still registered heavy losses in the first nine months of fiscal year 2018–19. Was there more that the company could do to improve the company's position and regain lost investor confidence?
This case is intended for undergraduate- and graduate-level courses in accounting for managers, financial statement analysis, management accounting, introduction to accounting, and advanced financial analysis. It can also be effectively used in a strategic management course to address company positioning and SWOT analysis.
After working through the case and assignment questions students will be able to,
- learn to use financial tools such as ratio analysis, peer comparison technique, trend analysis, and common size analysis of financial statements to understand a company's financial position,
- conduct a SWOT analysis to understand the company's competitive position in the automobile industry, which was undergoing various regulatory and technological changes, and
- propose the best course of action to turn the company around.
India; United Kingdom, Large, 2019
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