Alvéole: Growing the New Urban Beekeeping Market
(7 pages of text)
Alvéole was an urban beekeeping start-up in Montreal, Quebec. Founded in 2012, Alvéole offered beekeeping services and products in support of its social mission of educational outreach surrounding issues related to the natural environment, food security, and ecological concerns facing society. The company had successfully launched in the Montreal region and was now considering how to grow the firm. At the same time, Alvéole wanted to address some existing challenges such as seasonal labour and cash flow management.
This case can be used in both undergraduate- and graduate-level courses on strategy, entrepreneurship, or social entrepreneurship. After working through the case and assignment questions, students will be able to do the following:
Examine the growth and development of a new and growing business in a novel context.
- Analyze the tensions of balancing short-term needs with long-term growth and social mission in a highly seasonal business.
- Assess the firm’s existing resources, capabilities, and emerging competitive environment to develop recommendations for growth.
Agriculture, Forestry, Fishing and Hunting
Canada, Small, 2018
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