FEATURED IVEY CASE
Cinépolis S.A. de C.V. and KLIC: Rising to the Streaming Challenge
Product Number: 9B19D006
Publication Date: 04/26/2019
Length: 12 pages
AWARD-WINNING CASE: Latin American Business Cases Category, 2019 European Foundation for Management Development (EFMD) Case Writing Competition.
Cinépolis S.A. de C.V. (Cinépolis), an innovative private Mexican firm—and one of the largest movie theatre companies in the world—had developed an over-the-top (OTT) streaming product, KLIC, and launched it in Mexico. But by late 2017, the Mexican OTT market had become competitive and crowded, with Netflix, Claro Video, Blim, Amazon Prime Video, iTunes, and others in the space. KLIC initially faced challenges with finding a proper niche and had not yet achieved profitability. Cinépolis wanted to make the product successful and hoped that interesting synergies between its movie theatre business and the new streaming unit could be found.