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Google LLC: The Diversity Manifesto and Leader Candour

Product Number: 9B18C046
Publication Date: 11/05/2018
Length: 16 pages

AWARD-WINNING CASE: Women in Business Category, 2019 European Foundation for Management Development (EFMD) Case Writing Competition.

In August 2017, a memo written by an engineer at Google LLC (Google) was leaked to the public, revealing fractured communication and leadership at Google. Labelled an “anti-diversity manifesto” by its detractors, the memo set off a public controversy over the causes of gender disparities in tech and the limits of free speech within organizations. With ideological divisions across the company, open disdain expressed between colleagues, and the credibility of leaders at a low, the new vice-president of diversity needed to establish trust and candour among the employees and move the company forward.
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