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FEATURED IVEY CASE

Sony Corporation’s Aibo: An Intelligent Decision?
Tulsi Jayakumar

Product Number: 9B18M036
Publication Date: 03/09/2018
Length: 15 pages (9 pages of text)

In 2017, the CEO of Sony Corporation was preparing to announce the company’s release of its rebooted robo-pup, the Aibo—a robot equipped with sensors, actuator technologies, and powered by artificial intelligence that allowed this virtual pet to behave like a real dog.

The case discusses Sony’s decision to release the Aibo and whether or not this decision was best for the company. It focuses on understanding, analyzing, and evaluating diversification as a corporate strategy.

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