Authors Andreas Schotter and Thomas Lawton discuss cases related to AirAsia and the trajectory of the spirited Malaysian budget airline.
Hollywood got it wrong — there is no reason to fear the future unless you’re a brand manager stuck in the past. Read the latest Ivey Business Journal article.
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Andreas Schotter discusses methods to use to ensure classroom materials remain current
Join us this April for a four-day event exploring the case method. Register today to reserve your spot.
Nintendo Wii U: Lessons Learned for New Strategic Directions
Looking for new material for your class? Check out these best-selling cases from March 2015.