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Spotify's Direct-Listing IPO

This featured case tackles how to value a market leader when it decides to skip Wall Street.

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Featured industry: Health Care Services

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Sony Corporation’s Aibo: An Intelligent Decision?
Tulsi Jayakumar

Product Number: 9B18M036
Publication Date: 03/09/2018
Length: 15 pages (9 pages of text)

In 2017, the CEO of Sony Corporation was preparing to announce the company’s release of its rebooted robo-pup, the Aibo—a robot equipped with sensors, actuator technologies, and powered by artificial intelligence that allowed this virtual pet to behave like a real dog.

The case discusses Sony’s decision to release the Aibo and whether or not this decision was best for the company. It focuses on understanding, analyzing, and evaluating diversification as a corporate strategy.

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Rakesh Gupta, Valiaparampil Joseph Sebastian, Sandeep Puri, Kirthivasan Sathya Narayanan
Product Number: 9B18M066
Publication Date: 4/17/2018
Length: 12 pages (8 pages of text)
Sandeep Puri, Rakesh Singh
Product Number: 9B18A023
Publication Date: 4/17/2018
Length: 7 pages (6 pages of text)
Lin Ma, Xin Wu, Rui Qiao, Wenping Su
Product Number: 9B18C010
Publication Date: 4/09/2018
Length: 12 pages (11 pages of text)
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