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Unpack the Case

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Alvéole: Growing the New Urban Beekeeping Market
Cheryl Gladu, Raymond L. Paquin

Product Number: 9B19M132
Publication Date: 12/10/2019
Length: 11 pages (7 pages of text)

Alvéole was an urban beekeeping start-up in Montreal, Quebec. Founded in 2012, Alvéole offered beekeeping services and products in support of its social mission of educational outreach surrounding issues related to the natural environment, food security, and ecological concerns facing society. The company had successfully launched in the Montreal region and was now considering how to grow the firm. At the same time, Alvéole wanted to address some existing challenges such as seasonal labour and cash flow management. This case can be used in both undergraduate- and graduate-level courses on strategy, entrepreneurship, or social entrepreneurship.

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