New guide, available now, to be introduced at AOM and NACRA conferences.
Over 100 cases from Columbia CaseWorks added to our library.
Summer is heating up and so are these cases. Check out last month's best-sellers.
Author Xin (Shane) Wang discusses how this case helps students take the pulse of the market and the company.
Author Matthias Koch explores how the drink giant reacts to a shrinking market due to concerns over obesity and type 2 diabetes.
Stop by and meet us at an academic conference this year!