Ivey Publishing
Kapap Academy: A Hermit Warrior's Mission
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12 pages (8 pages of text)
Product Type:
Case (Field)
Kapap Academy Pte. Ltd. (Kapap Academy) was established in 2007, following the tragic death of the founder’s older brother, with a mission to empower everyday people to learn realistic self-defence skills. The founder and his apprentice-turned-business partner formulated a simple yet functional brand of self-defence, which they named the Modern Street Combatives method. Kapap Academy’s social mission was evident in its provision of both heavily discounted and completely free training sessions for needy and vulnerable segments of society—in particular, women who were victims of domestic abuse and sexual assault, as well as the elderly. Kapap Academy was able to sustain this social mission with a dual income stream. After its 10th-year anniversary, Kapap Academy was looking to export its brand of Modern Street Combatives overseas. This posed various challenges; in particular, whether to adopt a licensing model or a franchise arrangement. Each model had its pros and cons, but a decision had to be made.
Learning Objective:
This case is suitable for use in an undergraduate or graduate course in entrepreneurship, social entrepreneurship, or strategy. The case can be used to highlight two key themes. It can be used to introduce a founder’s dilemma when deciding how to scale globally. It can also be used to demonstrate how the business model canvas that originated in entrepreneurship may be applied in the context of social enterprises. Working through the case will give students the opportunity to
  • understand how a social enterprise has to operate with the same considerations as a traditional profit-focused enterprise to maintain a sustainable business and serve its target beneficiaries;
  • appreciate how product iteration applies to an education-oriented service or product;
  • assess various approaches to global expansion with a limited budget and limited localization techniques; and
  • discuss why a social enterprise may look to alternative income streams to sustain its social mission.
General Management/Strategy,  Entrepreneurship,  International
Social Advocacy Organizations
Singapore, Small, 2018
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (11 pages)
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