Ivey Publishing
TokenFunder: Democratizing Funding and Investing with Blockchain
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12 pages (7 pages of text)
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Case (Field)
TokenFunder Inc. (TokenFunder) was a Canadian blockchain start-up focused on developing a platform to help companies perform token offerings in a legal and compliant way. The Ontario Securities Commission had granted the firm a sandbox that permitted it to bypass certain securities regulations for a brief window to test out its business model. TokenFunder's chief executive officer and chief operating officer knew that potential partnerships with various accounting firms, legal firms, incubators, and venture capitalists could be incredibly beneficial to the business. TokenFunder thus had to decide whom to partner with and how to get firms into its ecosystem.
Learning Objective:
This case can be used at the undergraduate and graduate levels to teach strategy, entrepreneurship, innovation, digital business models, and financial technology. After working through the case, students should be able to do the following:
  • Understand blockchain.
  • Identify the risk in entering an unregulated market.
  • Realize how competitive the space is and that being the first to market is key.
  • Understand the unit economics behind TokenFunder, and evaluate the feasibility of the business model.
  • Determine a partnership strategy for a start-up when dealing with established firms.
  • Demonstrate a deeper knowledge of the various business models applicable to platforms.
    General Management/Strategy,  Entrepreneurship
    Other Services
    Canada, Small, 2016-2018
    Intended Audience:
    $4.25 CAD / $4.25 USD Printed Copy
    $3.75 CAD / $3.75 USD Permissions
    $3.75 CAD / $3.75 USD Digital Download
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