Ivey Publishing
Telus: Ethics and Cellphone Tower Sites
Product Number:
9B18M183
Publication Date:
12/04/2018
Revised Date:
12/03/2018
Length:
7 pages (4 pages of text)
Product Type:
Case (Pub Mat)
Source:
Ivey/Haskayne
In 2015, TELUS Corporation (TELUS) needed to decide whether to either ignore the concerns of the local community and power up its newly installed cellphone tower—located 84 metres from the University of Calgary's child care centre—or relocate it farther from the centre. Both TELUS and the University of Calgary claimed that the cellphone tower would emit radio frequency waves at a level well below the safety threshold according to Health Canada's Safety Code 6. However, parents of children at the centre were not satisfied with this claim. TELUS and the University of Calgary decided to hold a public consultation meeting to address the issue. What options did TELUS have? Was the socially responsible solution the best way to address the situation?
Learning Objective:
This case is suitable at the undergraduate level in business ethics courses for stakeholder and ethics issues analysis. Upon completion of this case, students will be able to
  • identify and analyze different stakeholder groups;
  • identify ethical issues related to the different stakeholders;
  • conduct an issue salience analysis; and
  • develop appropriate strategies for companies to operate in a socially responsible manner.
Issues:
Disciplines:
General Management/Strategy
Industries:
Information, Media & Telecommunications
Setting:
Canada, Large, 2015
Intended Audience:
Undergraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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