Ivey Publishing

Product Details

IndiaFirst Life Insurance: Driving Growth with Competency Mapping
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8 pages (5 pages of text)
Product Type:
Case (Field)
In late 2015, the chief people officer at IndiaFirst Life Insurance Company, a joint venture with two public sector banks in India, faced a new challenge. The company’s managing director and chief executive officer communicated the company’s goal to become India’s largest insurance provider and to be among India’s top five insurance companies by 2020. The chief people officer was tasked with ensuring the company had the organizational capabilities in place to achieve this goal. Although the chief people officer was confident he could complete the task, he needed to devise a plan, roll it out, and deliver it promptly to meet the pressing expectations of achieving the new vision.
Learning Objective:
This case can be used as an introductory study in a postgraduate class on competency mapping or in a human resource management course to cover multiple perspectives related to competency management systems and their implementation. Discussion of the case will enable students to
  • define and explain competency;
  • describe the competency lifecycle roadmap;
  • understand the common features of competency mapping; and
  • create a competency model.
General Management/Strategy
Finance and Insurance
India, Large, 2015
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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