Ivey Publishing
Bamboos Health Care Holdings (Hong Kong) Ltd.: Business Model and Expansion
Product Number:
9B18M170
Publication Date:
11/12/2018
Revised Date:
11/01/2018
Length:
14 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey/CUHK
The chief executive officer of Bamboos Health Care Holdings (Hong Kong) Ltd. (Bamboos) started her entrepreneurship journey in 2005 with a telephone and a fax machine. She created a platform to match the demand from patients or their relatives with the supply of services from health care professionals. After 12 years in operation, following one consistent business model, Bamboos was listed on the main board of the Hong Kong Stock Exchange. Despite several challenges in its early years, the Bamboos business model proved to be sustainable in Hong Kong and became resistant to change. In early 2018, the founder was considering entering the health care market in mainland China and changing the company’s business model for the first time. Could the current business model in Hong Kong be modified to enter mainland China and other countries? What changes would be required with respect to strategy and management?
Learning Objective:
This case can be used for senior undergraduate or graduate entrepreneurship or management courses. The case explores how the business model of a basic intermediary business can be developed into a highly profitable platform for the home market and become scalable to expand into adjacent markets or other countries. It offers students a great opportunity to learn the journey of a start-up using lean resources and risk mitigation with dis-intermediation and to consider solutions to minimize resistance to change in business. After completion of this case, students will be able to
  • describe a business start-up process and journey;
  • examine how to mitigate the risk of dis-intermediation as an intermediary platform business; and
  • address decisions related to resistance to change from an incumbent successful business model.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Health Care Services
Setting:
Hong Kong, Large, 2018
Intended Audience:
MBA/Postgraduate
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (13 pages)
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