LCBO: Organizational Transformation
(7 pages of text)
In 2016, the newly appointed president and chief executive officer of the Liquor Control Board of Ontario (LCBO), an alcoholic beverages retailer and a Crown corporation of the province of Ontario in Canada, was weighing his options in developing and executing a strategy for organizational transformation. The trigger for transformation was external. The provincial government, which fully owned the LCBO, had decided to allow grocery stores to sell alcoholic beverages. What strategy should the chief executive officer use to ensure the LCBO would be relevant to its existing and future customers and therefore remain a competitive player in the market?
The case is suitable for a graduate-level course on strategic change, corporate transformation, or corporate leadership. Working through the case will give students the opportunity to
- develop an action plan aimed at organizational transformation, and
- execute the plan by prioritizing areas of action.
Canada, Large, 2016
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