Ivey Publishing
CMNGD (Commongood) Linens: Scaling a Work-Integration Social Enterprise
Product Number:
Publication Date:
Revised Date:
09/28/2018 (Format Change)
8 pages (5 pages of text)
Product Type:
Case (Field)
In June 2018, the co-founder of a work-integration social enterprise in Calgary, Alberta, called CMNGD (Commongood) Linens, took stock of the impact her venture had on helping homeless people get back on their feet and into meaningful employment. Her ambition was to expand into other Canadian cities, but she was worried that scaling CMNGD might place so much strain on the venture that its viability could be thrown into question and its core mission put at risk. She knew that a lot was at stake, not only financially, but also for the vulnerable people she was trying to help. She and her husband had to carefully weigh the options and decide on the best way forward.
Learning Objective:
This case can be used in an undergraduate- or graduate-level course on entrepreneurship, social enterprise sustainability, or business ethics. After working through the case and assignment questions, students will be able to do the following.
  • Illustrate a work-integration social enterprise with a strong social mission.
  • Explore the fraught but important question of how to scale social enterprises.
  • Illuminate aspects of “co-preneuring” by partners.
General Management/Strategy,  Entrepreneurship
Accommodation & Food Services
Canada, Small, 2018
Intended Audience:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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