Somany Ceramics: Recruitment Challenges
(4 pages of text)
In 2016, Somany Ceramics Limited (SCL), a ceramic tile manufacturing company in India, needed industry-ready workers to meet the company’s expansion plan; however, the whole ceramics industry was affected by a shortage of labour. Most of the technically competent ceramics and construction personnel in India preferred to work in the construction industry or join other sectors such as information technology. The company’s human resources team needed to develop a strategy to hire an adequate number of skilled employees and to retain them as the competitors also attempted to take advantage of growth opportunities in the global ceramics industry.
This case can be used in graduate and postgraduate management courses dealing with talent acquisition, strategic human resource development, and strategic training. Instructors may use the case to elucidate the following:
- Planning and designing hiring strategies and linking them to challenges faced by the organization.
- Aligning various human resources initiatives with organizational requirements and meeting the challenges in a way that maximizes value for the organization.
- The pros and cons of make versus buy philosophies of talent acquisition.
India, Large, 2016
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