Ivey Publishing
TVO: Leading Transformational Change (A)
Product Number:
9B18M110
Publication Date:
08/24/2018
Revised Date:
11/21/2018
Length:
9 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In July 2013, the chief executive officer (CEO) of TVOntario (TVO) was reviewing a report from consultants for the future direction of the organization. TVO was an educational media organization under the Ontario Ministry of Education, in Canada. TVO’s mandate was rooted in supporting the ministry’s social role of providing education—a crucial public good—to Ontarians of all ages. Over time, the mandate was broadened to include current affairs, documentary, and drama programming. But unlike its private-sector peers in the television industry who relied on commercial advertisements as a source of revenue, TVO depended on annual grants from the ministry of education to the extent of 66 per cent of its annual expenditure. For the rest, it relied on donors and on its own revenue-generating programs. At the end of the 2012/13 broadcast year, TVO reached 83 per cent of Ontarians. However, new data was emerging that showed early adopters to Internet video were beginning to watch as much as 45 per cent of their television through non-traditional channels. The consultants outlined a five-year plan with three strategic directions. The CEO must decide on the direction and the execution plan that will place TVO on a path of recurring growth.
Learning Objective:
The case can be used in undergraduate, graduate, and postgraduate courses on strategic change, corporate transformation, and corporate leadership. By working through the case and assignment questions, students will learn how to:
  • formulate strategy in a disruptive environment;
  • lead and implement an organizational transformation in a public sector organization; and
  • Recognize the importance of purpose and leadership in a crisis.
    Issues:
    Disciplines:
    General Management/Strategy
    Industries:
    Educational Services
    Setting:
    Canada, Medium, 2013-2017
    Intended Audience:
    MBA/Postgraduate
    Price:
    $4.25 CAD / $4.25 USD Printed Copy
    $3.75 CAD / $3.75 USD Permissions
    $3.75 CAD / $3.75 USD Digital Download
    Associated Materials
    Supplements: 9B18M112 (5 pages) 9B18M113 (4 pages)
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