Ramadan Sharing Fridges: Keeping a Non-Profit Afloat
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In June 2016, Sumayyah Sayed, a resident of Dubai, United Arab Emirates, decided to donate food to those who needed it through a sharing fridge for the full month of Ramadan. When she noted the extent of the need for more help, she turned to social media. What followed demonstrated the power of social media campaigns and the collective management of supply chains and perhaps initiated a new entrepreneurial venture. Within one month, the Facebook Inc. group Sayed had created to support her Ramadan Sharing Fridges initiative had 22,000 members, 165 donating fridges had been set up, and the story was creating waves in international media. What kind of entrepreneurial style was this? Was it sustainable? Was it an alternative model that could be adopted by others who aspired to set up business ventures, or was it a fluke?
This case can be used in an executive education program on entrepreneurship to introduce causation and effectuation approaches to entrepreneurship. It can also be used in a graduate or postgraduate management program on entrepreneurship or a graduate or postgraduate management program on social entrepreneurship. After discussing and analyzing the case, students will be able to do the following:
- Anticipate the implications of uncertainty for effectuating a project or venture.
- Describe different entrepreneurial approaches to decision making and recommend the most suitable approach for a specific venture.
- Apply effectual logic to the maintenance of non-profit organizations.
Social Advocacy Organizations
Bahrain; India; Pakistan; United Arab Emirates, 2016
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