UltraTech Cement: A Transition towards Behaviour-Based Safety
(6 pages of text)
UltraTech Cement Limited was a global leading producer of cement that had implemented best-in-class safety practices at all of its units. Despite this, the company’s Rawan Cement Works plant in Raipur, Chhattisgarh, India, had witnessed some serious safety incidents in the past, and these had resulted in lowered employee morale. A close analysis revealed that un-safe conduct by employees was partly responsible for the accidents, and that there was a strong need to bring about behavioural modification among employees in order to avoid such accidents in the future. In 2015, the chief operating officer and executive president of the Rawan Cement Works plant faced the challenge of managing the crisis that had engulfed the unit and looked for ways to effect a transition from a process-centric approach to a people-centric approach.
The case can be used in a graduate-level course on organizational behaviour. After students work through the case and assignment questions, they will be able to do the following:
- Discuss the role of human behaviour in occupational safety in high-risk industries.
- Analyze leadership style, best-fit approach, and the challenges of attempting a transition to a new approach to workplace safety.
- Create a communication plan for crisis management.
- Participate in designing an implementation plan for new workplace safety approaches.
India, Large, 2015
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