Xbed: The Dual-Sharing Platform Disrupting China's Hospitality Industry
(6 pages of text)
Xbed Technology Group (Xbed), a start-up that branded itself as an online hotel platform, was founded in 2015 with the aim of addressing the changing landscape of China’s hospitality industry while coping with issues related to a customer-to-customer sharing economy model. By employing a dual-sharing model and utilizing state-of-the-art digital technologies, the company emerged as a disruptor in the market and expanded to 44 cities in China in just two years of development. As Xbed grew, it faced many challenges, including intense competition from both sharing economy players and traditional hotels. In 2017, as the company looked toward the future, its founder wondered about the future of hospitality services in China and what the company’s strategic focus should be as it pursued its next phase of growth.
This case is suitable for undergraduate- and graduate-level courses in hospitality, e-commerce, sharing economies, or digital business models. After completion of the case, students will be able to
- identify the challenges of the traditional hospitality industry in China;
- analyze the complexities and related issues of a customer-to-customer sharing economy model;
- compare and contrast the advantages and disadvantages of a business-to-consumer retailing model, a customer-to-customer marketplace model, and a hybrid customer-to-business-to-customer intermediary model; and
- discuss the influence of digital business models on the existing hospitality industry.
Information, Media & Telecommunications
China, Large, 2017
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