Ivey Publishing
Backyard Pub: Inflatable Ideas
Product Number:
9B18M086
Publication Date:
05/29/2018
Revised Date:
10/29/2019
Length:
13 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In April 2017, a third year student at Western University was contemplating launching a new business, Backyard Pub. The company would rent inflatable pubs and party supplies to individuals planning outdoor summer gatherings across Southwestern Ontario. This start-up enthusiast needed to evaluate his product offering and marketing strategy in addition to projecting the new venture’s financial performance for the first three years of operations. Was there a market for this product? What target demographic would buy into this product? Where was the best place to market Backyard Pub?
Learning Objective:
This case is suitable for an undergraduate managerial accounting course and can be used as a testing point for an introductory course in business management at the undergraduate level. The case includes an analysis of various business concepts and requires a basic understanding of business strategy, accounting, and finance. After completion of the case, students will be able to
  • perform an external analysis of the industry, competition, and consumers;
  • perform an internal analysis of the company’s strengths, weaknesses, opportunities, and threats (SWOT);
  • develop a marketing plan that includes decisions regarding product offerings, pricing, promotional tools, and targeted locations, if applicable; and
  • project three years’ worth of financial statements including cash budgets, statements of earnings, and statements of financial position.
    Issues:
    Disciplines:
    General Management/Strategy,  Entrepreneurship
    Industries:
    Arts, Entertainment, Sports and Recreation
    Setting:
    Canada, Small, 2017
    Intended Audience:
    Intro/Undergraduate
    Price:
    $5.30 CAD / $5.00 USD Printed Copy
    $4.50 CAD / $4.25 USD Permissions
    $4.50 CAD / $4.25 USD Digital Download
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