Ivey Publishing
Mekong Capital and Mobile World (A): Growing a US$100 Million Company In Vietnam
Product Number:
9B18M078
Publication Date:
05/04/2018
Revised Date:
05/04/2018
Length:
16 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey/NUS
In 2009, the owners of Mobile Joint Stock Company (Mobile World) were struggling to manage the challenges of rapid internal growth in a fast-changing and competitive industry. At the same time, private equity firm Mekong Capital was considering its role in the company and how to guide future growth. There was some dissension between the two parties; how could they resolve their differences and add value to the company?
Learning Objective:
This case is suitable for both graduate and postgraduate students. It can be used in a course on strategy, international business, private equity, or issues fundamental to emerging economies. The case gives students an opportunity to consider
  • the pros and cons of being a first-mover in replicating an established business in an emerging economy;
  • re-combinations of resources and strategy in an emerging economy and environment of shifting technology; and
  • the governance and management of the partnership relationship between foreign private equity and local investee firms.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Retail Trade
Setting:
Vietnam, Large, 2009
Intended Audience:
MBA/Postgraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 9B18M079 (6 pages) 9B18M080 (6 pages)
Translations: Simplified Chinese (16 pages)
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