Ivey Publishing
The Zurna Lubb Hotel, Lazistan
Product Number:
9B18M072
Publication Date:
04/26/2018
Revised Date:
04/26/2018
Length:
10 pages (7 pages of text)
Product Type:
Case (Gen Exp)
Source:
Ivey
A management consultant had a bad experience at a globally branded luxury hotel in Zurna City, Lazistan. After writing a candid online review of the hotel, the consultant found himself embroiled in an altercation when the hotel management lashed out and tried to discredit him by complaining to his organization.
Learning Objective:
The case is best suited for use in classes on leadership and entrepreneurship, strategic management, international management, hotel management, and management consulting. The case gives students the opportunity to understand and apply a business dashboard, Goleman’s six leadership styles, and life cycle analysis.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Accommodation & Food Services
Setting:
Georgia, Medium, 2016
Intended Audience:
MBA/Postgraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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