Titan Company: Mining for Gold through Innovation and Entrepreneurship
(7 pages of text)
In mid-2015, India-based Titan Company, a joint venture between Tata Group and Tamil Nadu Development Corporation, was active in several retail businesses: watches; jewellery; eyewear; and youth accessories (e.g. backpacks and helmets). As of July 2015, Titan Company operated 1,300 of its own stores in 240 Indian cities and towns, and its products were being sold abroad through 2,300 third-party retail outlets in 32 countries. Titan Company's board of directors had developed an ambitious target—revenues of INR300 billion by 2020. The chief executive officer and his team needed to outline a strategy to achieve this goal. In particular, they needed to decide whether Titan Company should continue to launch new businesses or instead focus on consolidating its existing businesses.
The case is suitable for graduate- or post-graduate-level business courses on entrepreneurship, innovation, or growth. After completion of the case, students will be able to
- describe the importance, key characteristics, and concepts of corporate entrepreneurship;
- understand the organizational process involved in promoting innovation and entrepreneurial thinking throughout an organization; and
- discuss under what conditions it makes sense for an established corporation to continue to explore new venture opportunities; and under what conditions it should instead focus on exploitation.
India, Large, 2015
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