Ivey Publishing
What3words: Positioning the Company for Growth
Product Number:
9B18M051
Publication Date:
03/28/2018
Revised Date:
03/28/2018
Length:
10 pages (9 pages of text)
Product Type:
Case (Pub Mat)
Source:
Ivey
In mid-2015, the founders of what3words, a technology start-up in London, England, were eager to position their company for growth. After having financed their two-year entrepreneurial journey with the help of angel investors, they were preparing to meet with a strategic investor to finance the next level of growth. The strategic investor needed to know that the founders had a clear path to profitability and a strategy for continued growth in order to secure long-term business potential. How could the founders create an action plan to move the start-up from surviving to thriving?
Learning Objective:
This case is suitable for undergraduate, graduate, and executive education programs focused on entrepreneurship, technology marketing, and sustainability. After completing the case and assignment questions, students will be able to recommend how a promising technology start-up can do the following:
  • build a foundation for future growth;
  • retain its early mover advantage; and
  • balance being a public good with commercial sustainability.
    Issues:
    Disciplines:
    General Management/Strategy,  International,  Entrepreneurship
    Industries:
    Information, Media & Telecommunications
    Setting:
    United Kingdom, Small, 2015
    Intended Audience:
    Undergraduate/MBA
    Price:
    $5.30 CAD / $5.00 USD Printed Copy
    $4.50 CAD / $4.25 USD Permissions
    $4.50 CAD / $4.25 USD Digital Download
    Associated Materials
    Translations: Simplified Chinese (9 pages)
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