Beyond the Lemonade Stand: Sustaining a New Social Venture
(8 pages of text)
In 2016, a young South African left her secure office job to pursue her passion for social entrepreneurship in the youth development field. She had been volunteering with street children, but she wanted to do more by drawing on her entrepreneurial experience from high school and university. She followed her passion, and experienced a number of challenges, but also early successes over her first four years of social entrepreneurship, including the formation of her social business, Beyond the Lemonade Stand. Business was steady but she struggled with getting the commitment needed in poor township schools to make the program a success. She began to question the core purpose of her organization and wondered if she would be better off pursuing opportunities offered by middle-class and private schools that wanted her services.
The case is aimed at early-phase social entrepreneurs and those interested in the field. It is intended to be used in the opening few sessions of a course on social entrepreneurship at the undergraduate or graduate level. After completion of the case, students will have explored the following questions:
- What is a calling and how do you find it?
- How can you complement an intuitive response to social needs with a methodical approach to social entrepreneurship?
- How are new social ventures sustained?
Social Advocacy Organizations
South Africa, Small, 2016
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