Ivey Publishing

Product Details

Lebanon Mountain Trail Association: Aiming for Sustainability
Product Number:
9B18M044
Publication Date:
03/16/2018
Revised Date:
03/16/2018
Length:
15 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In December 2016, the president of the Lebanon Mountain Trail Association (LMTA) was getting ready for a board of directors meeting during which the members had to vote on whether to hire an executive director—a first for the association. If hired, the association would face a new financial hurdle that could threaten its sustainability. The LMTA was a non-profit mountain trail association that was implementing socially responsible tourism practices on and around a 470 kilometre trail. The association was struggling to sustain itself financially, to protect and maintain the trail, and to secure the succession of its board.
Learning Objective:
This case can be used in a strategic management, sustainable tourism management, or non-profit strategy course at the undergraduate or graduate level. It gives students an opportunity to do the following:
  • Scan the external environment of the LMTA—the natural, societal, and task environment—with an emphasis on stakeholders.
  • Assess the LMTA's internal environment using Porter’s Five Forces.
  • Analyze the LMTA's governance system and suggest improvements.
  • Understand the challenges of non-profit organizations, which strive to create an impact by going beyond the goal of making profit.
  • Identify different sustainability issues and the most important factors that allow an organization to survive.
  • Formulate appropriate strategies and alternatives for the LMTA and a plan for implementing them.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Other Services
Setting:
Lebanon, Small, 2016
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 7B18M044 (53 KB)
You Might Also Like...

Save In: