Lebanon Mountain Trail Association: Aiming for Sustainability
(8 pages of text)
In December 2016, the president of the Lebanon Mountain Trail Association (LMTA) was getting ready for a board of directors meeting during which the members had to vote on whether to hire an executive director—a first for the association. If hired, the association would face a new financial hurdle that could threaten its sustainability. The LMTA was a non-profit mountain trail association that was implementing socially responsible tourism practices on and around a 470 kilometre trail. The association was struggling to sustain itself financially, to protect and maintain the trail, and to secure the succession of its board.
This case can be used in a strategic management, sustainable tourism management, or non-profit strategy course at the undergraduate or graduate level. It gives students an opportunity to do the following:
- Scan the external environment of the LMTA—the natural, societal, and task environment—with an emphasis on stakeholders.
- Assess the LMTA's internal environment using Porter’s Five Forces.
- Analyze the LMTA's governance system and suggest improvements.
- Understand the challenges of non-profit organizations, which strive to create an impact by going beyond the goal of making profit.
- Identify different sustainability issues and the most important factors that allow an organization to survive.
- Formulate appropriate strategies and alternatives for the LMTA and a plan for implementing them.
Lebanon, Small, 2016
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