Libro Credit Union: From Better to Best
(6 pages of text)
In 2013, Libro Credit Union (Libro) was formed by the merger of Libro Financial Group (Libro Financial) and United Communities Credit Union (United). Libro’s executive vice-president of Engagement needed to find a way to resolve the tension between these two legacy cultures that now coexisted within the company. Libro Financial had a principles-based culture tolerant of ambiguity, while United had a rules-based culture that took a more prescriptive approach. The executive vice-president wanted to move United employees to the Libro Financial way of operating as soon as possible and with the least resistance.
This comprehensive case is suitable for use in the organizational behaviour or leadership module of an introductory business course at the undergraduate level. The case may also be used as a testing point. After completion of the case, students will be able to
- apply knowledge of culture, motivations, corporate structure, and leadership style to compare, contrast, and find common ground between disparate work cultures;
- evaluate alternative courses of action, keeping in mind issues of perceived equity,ingrained habits, social distance, and path dependency in forming attitudes; and
- make recommendations and action plans based on their analysis.
Finance and Insurance
Canada, Large, 2013
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download