Ivey Publishing

Product Details

Libro Credit Union: From Better to Best
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7 pages (6 pages of text)
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Case (Field)
In 2013, Libro Credit Union (Libro) was formed by the merger of Libro Financial Group (Libro Financial) and United Communities Credit Union (United). Libro’s executive vice-president of Engagement needed to find a way to resolve the tension between these two legacy cultures that now coexisted within the company. Libro Financial had a principles-based culture tolerant of ambiguity, while United had a rules-based culture that took a more prescriptive approach. The executive vice-president wanted to move United employees to the Libro Financial way of operating as soon as possible and with the least resistance.
Learning Objective:
This comprehensive case is suitable for use in the organizational behaviour or leadership module of an introductory business course at the undergraduate level. The case may also be used as a testing point. After completion of the case, students will be able to
  • apply knowledge of culture, motivations, corporate structure, and leadership style to compare, contrast, and find common ground between disparate work cultures;
  • evaluate alternative courses of action, keeping in mind issues of perceived equity,ingrained habits, social distance, and path dependency in forming attitudes; and
  • make recommendations and action plans based on their analysis.
    Organizational Behaviour/Leadership
    Finance and Insurance
    Canada, Large, 2013
    Intended Audience:
    $5.30 CAD / $5.00 USD Printed Copy
    $4.50 CAD / $4.25 USD Permissions
    $4.50 CAD / $4.25 USD Digital Download
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