Ivey Publishing
Uber: Kalanick's Tumultuous Era
Product Number:
9B18C006
Publication Date:
03/09/2018
Revised Date:
03/09/2018
Length:
10 pages (8 pages of text)
Product Type:
Case (Pub Mat)
Source:
Ivey
In June 2017, transportation company Uber Technologies Inc. (Uber), which operated in 70 countries and had net revenue in the fourth quarter of 2016 of US$1.7 billion, fired its chief executive officer, Travis Kalanick. By the time of Kalanick's departure, negative publicity had contributed to a decline in market share, and a number of other high-level executives had left the company. What options could the company identify for the future that would address existing issues, including those surrounding its culture, practices, financing, and consumer confidence?
Learning Objective:
The primary audience for this case study is undergraduate students in courses on principles of management, business ethics, organizational behaviour, and leadership studies. Overall, the case has broad application in organizational studies and would also be relevant in any undergraduate or graduate course with an ethics, organizational behaviour, or leadership component.

After studying this case, students will be able to do the following:
  • Discuss the sharing economy as it is related to the transportation industry.
  • Describe the substance of Kalanick's leadership style at Uber.
  • Explain significant events that shaped Uber's culture.
  • Relate how Uber used behavioural science knowledge to manipulate its driver workforce and to evade government scrutiny.
  • Explain why Uber needs to change and analyze the company's choices for the future.
Issues:
Disciplines:
Organizational Behaviour/Leadership
Industries:
Transportation and Warehousing
Setting:
United States, Large, 2017
Intended Audience:
Undergraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Simplified Chinese (11 pages)
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