Uber: Kalanick's Tumultuous Era
(8 pages of text)
Case (Pub Mat)
In June 2017, transportation company Uber Technologies Inc. (Uber), which operated in 70 countries and had net revenue in the fourth quarter of 2016 of US$1.7 billion, fired its chief executive officer, Travis Kalanick. By the time of Kalanick's departure, negative publicity had contributed to a decline in market share, and a number of other high-level executives had left the company. What options could the company identify for the future that would address existing issues, including those surrounding its culture, practices, financing, and consumer confidence?
The primary audience for this case study is undergraduate students in courses on principles of management, business ethics, organizational behaviour, and leadership studies. Overall, the case has broad application in organizational studies and would also be relevant in any undergraduate or graduate course with an ethics, organizational behaviour, or leadership component.
After studying this case, students will be able to do the following:
- Discuss the sharing economy as it is related to the transportation industry.
- Describe the substance of Kalanick's leadership style at Uber.
- Explain significant events that shaped Uber's culture.
- Relate how Uber used behavioural science knowledge to manipulate its driver workforce and to evade government scrutiny.
- Explain why Uber needs to change and analyze the company's choices for the future.
Transportation and Warehousing
United States, Large, 2017
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