Ivey Publishing
SMRT: Getting Back on Track
Product Number:
9B18D004
Publication Date:
03/02/2018
Revised Date:
03/02/2018
Length:
11 pages (7 pages of text)
Product Type:
Case (Pub Mat)
Source:
Ivey/NUS
On July 7, 2015, a power fault during the evening commute led to a system-wide disruption on SMRT, Singapore’s heavily used mass rapid transit lines. Train service on both lines was shut down for more than two hours, affecting more than 413,000 commuters. The public was outraged at the scale of the breakdown and how ineffectively it was handled. Detailed investigations revealed the breakdown to be a result of maintenance lapses, and SMRT was criticized for its failure to provide clear and timely information and instructions to passengers. Following the breakdown, the company embarked on a service recovery process encompassing various new initiatives. This case illustrates the tensions SMRT faced during and after the breakdown, and its journey to recover the public’s confidence in is transit services.
Learning Objective:
This case gives students the opportunity to
  • appreciate the importance of crisis management and service recovery in an organization;
  • identify service gaps and evaluate the impact of such gaps on an organization;
  • understand how models can be used to evaluate an organization’s effectiveness in service recovery; and
  • appreciate the complexities organizations face in meeting stakeholders’ expectations during crisis.
Issues:
Disciplines:
Operations Management
Industries:
Other Services
Setting:
Singapore, Large, 2016
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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