Bartos Stainless Limited: Facing Turbulence
(9 pages of text)
In September 2015, Bartos Stainless Limited, an Indian steel-producing company that emerged as a strong brand in the mid-2000s, was facing a series of internal and external challenges: challenges from frequent changes at the chief-executive-officer level, fluctuating metal prices, the global slowdown of the steel industry, increasing competition from imports, and diminished investor confidence. The managing director needed to address these challenges and manage the risks of his business model, while maintaining profits.
This case is suitable for graduate or post-graduate courses on strategy, organizational behaviour, and operations management. After completing the case, students should be able to do the following:
- Evaluate the financial, social, and environmental factors related to a strategic management decision.
- Assess the fit between corporate strategy and external market conditions.
- Understand the implications of globalization and its related policies on the steel industry.
- Conduct organizational analysis to assess and monitor changes in the internal situation of an organization during a change of leadership.
- Apply relational and durational perspectives to explore how a management decision such as setting up integrated manufacturing relates to other stakeholders and intertemporal decision making.
India; Pune, 2015
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