Yangtzekiang Garment Group Company: Challenges and Opportunities in Transformation
(8 pages of text)
Case (Pub Mat)
As a well-established Chinese garment brand, Yangtzekiang Garment Limited (YGM) and its related retail business, YGM Trading Limited, faced the challenges of a labour shortage, stagnant productivity, and the transformation of the traditional garment industry. As China was rapidly developing, Chinese companies were facing new challenges and needed to consider strategies to ensure more sustainable development. In March 2015, the executive chairman of YGM needed to transform the company and develop a sustainable strategy of innovation and transformation that would lead it forward in these new circumstances.
This case is suitable for undergraduate, graduate, and executive education courses in operations management; marketing, and human resources. This case is also helpful for classes on industry restructuring. After completion of this case, students should be able to:
- explain manufacturing and sales value chains in the garment industry;
- describe the existing industrial environment of the garment industry in Hong Kong and mainland China, including the opportunities and challenges facing the industry at this point in its life cycle; and
- determine how to help traditional industries maintain sustainable development as they enter the mature stage.
China, Large, 2015
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