Ivey Publishing
Shanghai Pharmaceuticals: Seeking A Prescription For Digital Transformation
Product Number:
9B18M001
Publication Date:
01/03/2018
Revised Date:
01/31/2018
Length:
12 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Antai/Ivey
By 2015, China had one of the world’s largest and most complex healthcare industries. This industry had been undergoing unprecedented change in diverse areas, from policies to technologies. Shanghai Pharmaceuticals, China’s second-largest pharmaceutical company, spanned the entire pharmaceutical value chain, from product research and development to sales. The company’s core competency was in drug distribution, which generated 70 per cent of the firm’s revenue. The company’s leadership in distribution was enabled by its information technology infrastructure and data. However, with the Internet and digital technologies becoming key drivers of China’s healthcare sector, the company needed to rethink its business and develop a future strategy to sustain its success in the age of digital disruption.
Learning Objective:
After completion of this case, students will be able to:
  • explore options for leveraging information technology and big data to transform incumbent organizations and markets;
  • explain the foundational role of information technology in the healthcare and pharmaceutical industries; and
  • describe the complexity of healthcare industries worldwide.
    Issues:
    Disciplines:
    General Management/Strategy,  Entrepreneurship,  International
    Industries:
    Health Care Services
    Setting:
    China, Large, 2016
    Intended Audience:
    Undergraduate/MBA
    Price:
    $4.25 CAD / $4.25 USD Printed Copy
    $3.75 CAD / $3.75 USD Permissions
    $3.75 CAD / $3.75 USD Digital Download
    Associated Materials
    Translations: Simplified Chinese (10 pages)
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