Re-Matt Inc.: Scaling the Mattress Recycling Operations
(6 pages of text)
In January 2017, the owner of Re-Matt Inc. (Re-Matt), a mattress recycling operation, was considering the way forward for the business he had developed in the city of Calgary, Alberta. Re-Matt was a unique enterprise in Alberta where municipalities, both urban and rural, had been categorizing mattresses as waste, and sending them to landfills for disposal, for decades. Re-Matt’s business was diverting used mattresses from landfills and recycling them by routing their individual components back into the economic streams and recovering value. The company had reached an annual revenue of CA$500,000 in just two years. Its owner was now weighing his options with respect to scaling up Re-Matt’s operations, as well as trying to identify ways of differentiating Re-Matt from its potential competition.
The case can be used in undergraduate and graduate programs focusing on marketing, retailing and technology management.
Canada, Small, 2017
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