Aspop's Recruitment Predicament
(7 pages of text)
In early 2013, the founder of Shandong Aspop Clothing Apparel Group Co. Ltd. faced the annual “post-holiday recruitment dilemma.” His challenge was typical of the growth challenges that many labour-intensive original equipment manufacturer clothing enterprises in China encountered. Facing rising domestic labour costs, a change in attitudes among workers, the gradual shift of labour preferences from manufacturing industries to service industries, and a market environment in which international orders had shifted to Southeast Asian countries, the founder needed to make a decision. Should he strive to attract and retain more skilled front-line workers, replace personnel via automation, or set up a factory in a neighbouring country to transfer part of the enterprise’s production capacity?
This case is intended for undergraduate or graduate courses in human resource management, particularly in a section dealing with staff recruitment or employee motivation. The emphasis in this human resources case is on the recruitment dilemma that most textile and apparel enterprises will encounter. After working through the case and assignment questions, students will be able to do the following:
- Describe typical market competition pressures such as rising labour costs, changing expectations of a younger workforce, recruitment competition coming from the service industry, and the shifting of international orders to lower-wage areas.
- Use the theories and knowledge of human resource management to explain how to resolve the enterprise’s recruitment predicament so as to allow staff to maintain a work–life balance.
China, Medium, 2013
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