Ivey Publishing
Yalla Momos: Expansion Dilemmas of a Small Business
Product Number:
9B17B020
Publication Date:
08/31/2017
Revised Date:
08/31/2017
Length:
9 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In 2015, the owner and the founder of a restaurant business in Dubai was concerned about the company's future expansion and growth. Although it was doing well in terms of profitability, a financial forecast was required for the following year, particularly in light of tough competition in the restaurant business in Dubai.
Learning Objective:
The case can be used in an introductory management accounting course at the undergraduate, graduate, or postgraduate levels. It presents students with the opportunity to
  • understand the dynamics of the food industry in Dubai;
  • understand the relevant factors to be considered in the decision to expand;
  • examine the various issues faced by a typical small restaurant, and determine how to resolve these with the help of CVP analysis;
  • explore the interrelations between cost, volume, and profit by applying CVP analysis techniques and by identifying the break-even point and the margin of safety; and
  • critically evaluate the impact of uncertainty on projected sales using the sensitivity model.
Issues:
Disciplines:
International,  Accounting,  Entrepreneurship
Industries:
Accommodation & Food Services
Setting:
United Arab Emirates, 2015
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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