Ivey Publishing
Eye-Q: Vision for the Long Term
Product Number:
9B17M133
Publication Date:
08/29/2017
Revised Date:
08/29/2017
Length:
13 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey/ISB
Two life-long friends, one a doctor and one a business professional, joined forces to set up Eye-Q Super Specialty Hospitals in 2007. Driven by their shared goal of bringing superior quality eye care to places where such services were desperately needed, the partners chose to operate in the small towns and cities across India. Both men believed in a vision that combined a socially driven business model with a commercially viable enterprise, and they had experienced great success with this model during their first seven years of operation. In January 2014, as they charted out Eye-Q Super Speciality Hospitals’ plans for growth, the partners decided to expand the organization’s reach from 30 to 125 hospitals over the upcoming five years. Was this growth expectation realistic? What strategy would best suit this objective?
Learning Objective:
This case provides the framework to do the following:
  • Examine the opportunities and the challenges of operating in the health care delivery sector in Tier 2 and Tier 3 cities in India.
  • Understand the business model and value proposition of a firm that provides services that are of world-class quality, yet affordable and accessible.
  • Illustrate the role and significance of the founding team and its composition to the overall growth and strategic direction adopted by the firm.
  • Understand the key challenges that entrepreneurs face in scaling up their organizations, especially those involving critical services such as health care.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Health Care Services
Setting:
India, Medium, 2014
Intended Audience:
MBA/Postgraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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