Dilli Haat: Reviving Lost Glory
(9 pages of text)
Dilli Haat started in 1994 with the objective of providing infrastructure to craftspeople from across India to sell their traditional crafts in an urban marketplace and prevent their exploitation by intermediaries. The marketplace, set up in the heart of Delhi, the capital of India, was a one-stop shop for visitors seeking authentic India handicrafts and handloomed products. Dilli Haat provided a unique shopping experience in a well-laid-out area, where shopping was combined with cultural extravaganzas and food courts offering cuisine from all the states of India. It became a sought-after destination not only for shopping but also as a meeting place, where families and friends could spend time together. After rising to its glory, Dilli Haat witnessed a decrease in visits and was losing its spirit. In January 2016, the manager was faced with the challenge of restoring Dilli Haat to its former glory.
The case is recommended for an MBA course in strategic management in a module on strategic analysis and formulation. It can also be used in a course on strategic change management to enhance students’ understanding of the industry trajectories of change and organizational responses. Students should already be familiar with the fundamental concepts and theories of strategic management. The case focuses on internal and external analyses of organizations and their strategic positioning. After completion of the case, students will be able to
- assess the general environment of an organization and conduct a competitive analysis;
- analyze an organization’s strategic positioning and scope;
- understand the change trajectory and its impact on an organization’s growth; and
- leverage an organization’s core competence to achieve a sustainable competitive advantage.
Arts, Entertainment, Sports and Recreation
India, Small, 2016
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