Ivey Publishing
Employee Engagement at Modern Appliances Inc. (A)
Product Number:
9B07C035
Publication Date:
09/17/2007
Revised Date:
12/04/2007
Length:
10 pages (8 pages of text)
Product Type:
Case (Gen Exp)
Source:
Ivey
The chief executive officer of Modern Appliances wants to change the culture in the company towards one of engagement of people at all levels of the organization. The (A) case describes the ModernIzation initiative and provides a basis for analyzing the reason for the initiative and identifying some of the issues that may arise from it. The (B) case looks at specific problems that arise and the (C) case discusses the process used by the company.
Issues:
Disciplines:
Organizational Behaviour/Leadership
Industries:
Manufacturing
Setting:
Not Applicable, 2007
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B07C036 (3 pages) 9B07C037 (3 pages)
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