StarTech.com: Supply Chain Strategy
(5 pages of text)
In January 2017, the co-founder and chief executive officer (CEO) of StarTech.com was meeting with the chief operating officer to discuss the London, Ontario, company’s supply chain strategy. With sales of $190 million in 2016, StarTech.com, a manufacturer and distributor of hard-to-find technology products, had grown by almost $70 million in the previous four years and was expected to grow at 20 per cent a year for the next three years. The CEO wanted to ensure that the firm’s supply chain strategy simultaneously supported its aggressive growth targets and optimized its inventory investments. What initiatives should the company consider to ensure high levels of product availability for end-users? How could the company enhance its value proposition to customers while also improving operating margins and inventory productivity?
This case can be used in courses in operations management, supply chain management, logistics, or entrepreneurship in either an undergraduate or MBA program. It provides an opportunity to explore the financial and strategic trade-offs of inventory management in a supply chain. The following learning outcomes are addressed in this case:
- Assess an organization’s supply chain strategy.
- Demonstrate an understanding of inventory management principles.
- Demonstrate an understanding of the benefits of inventory risk pooling.
- Identify the benefits and costs of investments in supply chain inventories.
- Demonstrate the ability to develop a supply chain strategy.
Information, Media & Telecommunications
Canada, Medium, 2016
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download