Ivey Publishing

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DeliverMeal Ivory Coast: Addressing Headquarters' Demands
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9 pages (6 pages of text)
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Case (Gen Exp)
In 2015, DeliverMeal was a Norwegian online food delivery firm, mostly present in what could be considered emerging markets such as those in Africa. Founded in 2010, the company had experienced extremely rapid international expansion. DeliverMeal followed a global strategy, and standardized processes and turnkey solutions were provided from the headquarters to the subsidiaries.

The local business development manager at DeliverMeal’s Ivory Coast subsidiary needed to make some decisions on how to react to three demands that had recently been passed down from corporate headquarters, all of which were at odds with the West African environment. How could the Ivory Coast manager meet her headquarters’ corporate expectations and still conduct successful business operations within the local cultural context?
Learning Objective:
This case can be used in an international business or strategy course at the undergraduate or graduate level. After analyzing the case, students will have gained the following insights:
  • Understand the characteristics of relationships between headquarters and subsidiaries in multinational corporations.
  • Develop a basic understanding of conflicting institutional demands in the context of multinational corporations operating in a variety of locales and cultures around the world.
  • Evaluate managerial scenarios by looking at the possible outcomes for each decision.
  • Formulate suggestions for international subsidiary managers based on structured reasoning and argumentation.
  • Understand the dynamics and complexity of managing a subsidiary in sub-Saharan Africa.
International,  General Management/Strategy
Accommodation & Food Services
Ivory Coast, Large, 2015
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Associated Materials
Translations: Simplified Chinese (8 pages)
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