Ivey Publishing
Netflix Inc.: Streaming Across Borders and Into Original Content (B) (Simplified Chinese)
Product Number:
9B16MC119
Publication Date:
07/04/2016
Revised Date:
07/04/2016
Length:
4 pages (3 pages of text)
Product Type:
Supplement
Source:
Northeastern University
The case supplement focuses on the implementation of Netflix's global expansion in early 2016. As criticism of its strategy mounts, the company's share price declines and Netflix encounters problems with censorship and content laws in various countries. ln some locations, governments attempt to block the service. This is a supplement to 9B16M118.
Learning Objective:
The case is suitable for international strategy courses at the undergraduate or graduate level. After completion of this case, students will be able to:
  • conduct a SWOT analysis of a business that is in the process of expanding internationally;
  • conduct a CAGE analysis of a business that is in the process of expanding internationally; and
  • discuss the concept of cultural distance and how different types of products and services are affected by culture.
    Issues:
    Disciplines:
    International,  General Management/Strategy
    Industries:
    Arts, Entertainment, Sports and Recreation
    Setting:
    Brazil; United States; China, Large, 2016
    Intended Audience:
    Undergraduate
    Price:
    $2.55 CAD / $2.55 USD Printed Copy
    $2.25 CAD / $2.25 USD Permissions
    $2.25 CAD / $2.25 USD Digital Download
    Associated Materials
    Use With: 9B16M118 (16 pages)
    Supplements: 9B16M119 (4 pages)
    Translations: Simplified Chinese (14 pages)

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