Glints: Linking Youths and Jobs
(7 pages of text)
Established in 2013, Glints was an online job search service for new graduates, marketing itself as “LinkedIn for youth.” The Singapore-based company was founded by three 21-year-olds who chose to put their university education on hold and forfeit their scholarships in order to pursue their entrepreneurial ambitions. Using the lean start-up approach, Glints pivoted its business model several times before finding a suitable position in a resegmented job-search market. As a young company, Glints’ biggest challenge was growth. Having raised seed capital of SG$475,000 from its investors, Glints was expected to sustain its exponential growth in revenue base and the number of subscribers. Its young co-founders had to identify ways to make that growth happen.
The case is suitable for entrepreneurship and strategy courses at the undergraduate and master’s levels. After studying the cases, students will be able to
- analyze the pivoting process that a start-up such as Glints undergoes in order to find a product–market fit and analyze the resegmented market that Glints has pivoted into;
- evaluate the pros and cons of Glints having young co-founders who have chosen not to go to university in the near term; and
- identify the challenges that Glints faces and formulate strategies that will overcome those challenges.
Singapore, Small, 2016
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