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Ivey Publishing
Glints: Linking Youths and Jobs
Product Number:
9B17M018
Publication Date:
01/19/2017
Revised Date:
01/19/2017
Length:
9 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey/NUS
Established in 2013, Glints was an online job search service for new graduates, marketing itself as “LinkedIn for youth.” The Singapore-based company was founded by three 21-year-olds who chose to put their university education on hold and forfeit their scholarships in order to pursue their entrepreneurial ambitions. Using the lean start-up approach, Glints pivoted its business model several times before finding a suitable position in a resegmented job-search market. As a young company, Glints’ biggest challenge was growth. Having raised seed capital of SG$475,000 from its investors, Glints was expected to sustain its exponential growth in revenue base and the number of subscribers. Its young co-founders had to identify ways to make that growth happen.
Learning Objective:
The case is suitable for entrepreneurship and strategy courses at the undergraduate and master’s levels. After studying the cases, students will be able to

  • analyze the pivoting process that a start-up such as Glints undergoes in order to find a product–market fit and analyze the resegmented market that Glints has pivoted into;
  • evaluate the pros and cons of Glints having young co-founders who have chosen not to go to university in the near term; and
  • identify the challenges that Glints faces and formulate strategies that will overcome those challenges.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Other Services
Setting:
Singapore, Small, 2016
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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