Ivey Publishing
Sunitha Nath Boutiques: Intellectual Property Rights (C)
Product Number:
9B17M015
Publication Date:
01/24/2017
Revised Date:
01/24/2017
Length:
7 pages (4 pages of text)
Product Type:
Supplement
Source:
Ivey
This is Case C in a three-case series. In December 2015, the managing director and chief executive officer of Sunitha Nath Boutiques in Bengaluru, discovered that her most trusted employee had abandoned and deceived her. She had recruited the employee as an intern and mentored him during his growth within the organization, eventually promoting him to the post of studio manager with complete power to run the business in her absence. But the employee had quit his job without giving any notice; stolen confidential information, designs, and documents relating to the business; and started his own competing design firm in Bengaluru. One of Sunitha Nath Boutiques’s important projects had been terminated by email a little while earlier, and the rumour was that her ex-employee was continuing to work on that project under his new design firm.

In this case, the managing director and her lawyer reviewed the nature of confidential information and trade secrets. They also explored what intellectual property rights the managing director had and how she might prevent her ex-employee and others from misappropriating or stealing that information. See 9B17M013 for Case A and 9B17M014 for Case B.
Learning Objective:
The cases are suitable for MBA business management courses on intellectual property, organizational policy and management, recruitment and mentoring, and business law.

After studying these cases students will
  • understand the importance of trade secrets and confidential information (TS/CI) in a business, especially in a start-up business or small- to medium-sized organization where the founder is the leader;
  • explore the effects of the theft of TS/CI;
  • understand the importance of employment contracts in safeguarding TS/CI and the relevance of restrictive covenants in employment contracts; and
  • examine the process of instituting policies, procedures, and systems within a business to identify and secure TS/CI, while maintaining cordial relationships with customers and vendors.
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
India, Small
Intended Audience:
MBA/Postgraduate
Price:
$2.55 CAD / $2.55 USD Printed Copy
$2.25 CAD / $2.25 USD Permissions
$2.25 CAD / $2.25 USD Digital Download
Associated Materials
Use With: 9B17M013 (15 pages)
Supplements: 9B17M014 (7 pages)
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