Ivey Publishing
Quilts of Denmark: Managing Open Innovation
Product Number:
9B16M213
Publication Date:
12/16/2016
Revised Date:
12/16/2016
Length:
13 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Quilts of Denmark was a Danish start-up company founded in 2000 with the goal of producing high-quality, functional quilts and pillows that contributed to healthy sleep. The company’s open innovation with a space agency and technology company resulted in an “intelligent” quilt that regulated body heat, providing users with an elusive but much-desired experience: a good night’s sleep. Selling a premium product in a commodity market was a challenge, and competitors were close behind. In 2010, Quilts of Denmark was preparing to introduce a new generation of temperature-regulating quilts, and the company's founders needed to decide how to introduce their newest innovation to the market.
Learning Objective:
The primary objective of this case study is to show how small and medium-sized organizations in low-technology industries can avoid slipping into purely price-based competition (the commodity trap) by using open innovation. After studying the case, students should understand the following:
  • The role of the founders’ vision
  • The challenges small and medium enterprises face when they engage in open innovation with external partners
  • The potential problems in differentiating a functional quilt from ordinary quilts
  • The importance of the right strategy for launching a new generation of functional quilts
Issues:
Disciplines:
General Management/Strategy,  Entrepreneurship,  International
Industries:
Manufacturing
Setting:
Denmark, Small, 2010
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Simplified Chinese (13 pages)
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