Product Details
Blockchain: A New Solution for Supply Chain Integrity
Product Number:
9B16D026
Publication Date:
12/21/2016
Revised Date:
12/21/2016
Length:
8
pages
(6 pages of text)
Product Type:
Case (Pub Mat)
Source:
Ivey
In 2016, blockchain, the technological innovation behind the cryptocurrency bitcoin, was gaining traction as companies began to integrate blockchain-based technology into their existing business models. While blockchain technology was still in its infancy, it could potentially transform the US$40 trillion global supply-chain industry. Ultimately, the emergence of blockchain would challenge market positioning in established businesses. Some advantages would become obsolete with the introduction of blockchain into the supply-chain network. How would vertically integrated companies compete with multiple participants that specialized in a particular task linked by blockchain? Would the key to future businesses be providing value-added services rather than seeking information asymmetry in the market? What kinds of firms could leverage this technology to better position their brands and value creation?
Learning Objective:
This case is appropriate for introductory courses in marketing and strategy at undergraduate and MBA levels. It can also supplement a course that discusses information technology in businesses. After completion of this case, students will be able to
- understand how technological advances can solve current business issues;
- understand how disruptive innovation can change a business’s competitive advantage; and
- understand the impact of new sources of innovation in existing industries.
Issues:
Disciplines:
Operations Management
Industries:
Other Services
Setting:
Canada; United States; China, 2016
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
You Might Also Like...
-
Thompson S.H. Teo, Vivien K.G. Lim
Publication Date: 9/24/2020
Length: 10 pages
-
Weiwei Huo, William Wei, Peihong Xie, Xiaohan Hu, Etayankara Muralidharan, Haining Wu, Yi Huang
Publication Date: 4/13/2020
Length: 11 pages
-
Owen Hall, Kenneth Ko
Publication Date: 7/06/2018
Length: 3 pages