Ivey Publishing
Blockchain: A New Solution for Supply Chain Integrity
Product Number:
9B16D026
Publication Date:
12/21/2016
Revised Date:
12/21/2016
Length:
8 pages (6 pages of text)
Product Type:
Case (Pub Mat)
Source:
Ivey
In 2016, blockchain, the technological innovation behind the cryptocurrency bitcoin, was gaining traction as companies began to integrate blockchain-based technology into their existing business models. While blockchain technology was still in its infancy, it could potentially transform the US$40 trillion global supply-chain industry. Ultimately, the emergence of blockchain would challenge market positioning in established businesses. Some advantages would become obsolete with the introduction of blockchain into the supply-chain network. How would vertically integrated companies compete with multiple participants that specialized in a particular task linked by blockchain? Would the key to future businesses be providing value-added services rather than seeking information asymmetry in the market? What kinds of firms could leverage this technology to better position their brands and value creation?
Learning Objective:
This case is appropriate for introductory courses in marketing and strategy at undergraduate and MBA levels. It can also supplement a course that discusses information technology in businesses. After completion of this case, students will be able to
  • understand how technological advances can solve current business issues;
  • understand how disruptive innovation can change a business’s competitive advantage; and
  • understand the impact of new sources of innovation in existing industries.
    Issues:
    Disciplines:
    Operations Management
    Industries:
    Other Services
    Setting:
    Canada; United States; China, 2016
    Intended Audience:
    Undergraduate/MBA
    Price:
    $4.25 CAD / $4.25 USD Printed Copy
    $3.75 CAD / $3.75 USD Permissions
    $3.75 CAD / $3.75 USD Digital Download
    Associated Materials
    Translations: Simplified Chinese (7 pages)
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