Ivey Publishing

Product Details

PacificLink iMedia: To List or to Sell
Product Number:
Publication Date:
Revised Date:
7 pages (6 pages of text)
Product Type:
Case (Field)
The founder of a digital media firm had to decide whether to list or to sell his company, PacificLink iMedia (PacificLink) in 2015. The founder had fielded more than 20 offers from various companies to acquire PacificLink since 2007–2008. He rejected all these past offers, because he was working to position the company to list on the main board of the Hong Kong Stock Exchange. However, in 2015, the founder received an offer from Accenture that appealed to him because PacificLink was finally in a position to satisfy all listing requirements for the Hong Kong Stock Exchange. He knew that he must consider many criteria in making his critical decision to sell or list PacificLink. See also the first and second cases in the three-part series, 9B00M024 and 9B09M023.
Learning Objective:
This case is the third in the PacificLink series. It can be taught individually, or it can be taught as the companion case to the second case in the series. The case can be used in a strategy course or in an entrepreneurship course. It is designed to help students learn to do the following:
  • Conceptualize and evaluate growth along horizontal and vertical dimensions.
  • Explore the logic of expansion—both in terms of geography and product line—in the context of an Internet company.
  • Consider and evaluate the challenges that a company faces when maturing from a small- and medium-sized enterprise to a professionally managed organization.
General Management/Strategy,  Entrepreneurship,  International
Information, Media & Telecommunications
Hong Kong, Medium, 2015
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 9B00M024 (15 pages) , 9B09M023 (13 pages)
Translations: Simplified Chinese (7 pages)
You Might Also Like...

Save In: