Sarda Farms: From Cows to Consumers
(6 pages of text)
In 2016, the owner of Sarda Farms, a dairy farm in western India, was preparing for a meeting with the company’s senior management. Since the dairy’s launch in 2011, its production processes had stabilized; however, the daily demand for its milk was projected to increase substantially in six months, from 15,000 litres to 25,000 litres. Because the farm was already operating at near capacity, the output and efficiencies of all processes were under scrutiny. Sarda Farms needed to improve its efficiencies to meet the increase in demand, and the owner needed to finalize his strategy for improvements with senior management in one week’s time.
This case is intended for use in an MBA operations management or operations strategy course. It can be used as either an exercise in process improvement or as an example of developing a company’s operations strategy. It is recommended for use toward the end of a course, or as an examination, to consolidate the course learnings in a unique setting. After completion of the case, students will be able to
- understand the processes involved in milk production;
- describe the challenges and the unique nature of dairy operations;
- apply operations management techniques to a dairy operation; and
- formulate an improvement strategy.
Agriculture, Forestry, Fishing and Hunting
India, Medium, 2016
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