Gowlings LLP: Canadian Legal Services Firm Going International
(9 pages of text)
In February 2014, the chairman and chief executive officer of the third-largest law firm in Canada, Gowlings LLP, was examining his options for taking the firm global. On the verge of retirement, he hoped to establish an enduring platform for international expansion based on three aspects: a new global location, a new global partner, and a new organizational structure. Each point was interlinked, and each presented its own managerial dilemmas. Gowlings had already established offices in three locations outside Canada: Moscow, London, and Beijing. The company had been ranked as the top legal advisor based on deal volume for Canadian mergers and acquisitions in both 2012 and 2013. Gowlings was primed to build on these attributes and move to the next level in positioning itself as an international law firm.
The case can be used in undergraduate, graduate, and executive education programs. After studying the case, students will be able to do the following:
- Describe the steps that a local law firm should take to pursue international expansion.
- Identify the key success factors for the journey ahead.
- Develop a plan of action.
Professional, Scientific, and Technical Services
Canada, Large, 2014
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