Ivey Publishing

Product Details

wetlandPOOLS: Wetlands and Blue Oceans
Product Number:
Publication Date:
Revised Date:
11 pages (6 pages of text)
Product Type:
Case (Field)
In 2011, the sole proprietor of wetlandPOOLS, a specialist installer of non-chemical swimming pools based in Johannesburg, South Africa, was looking at the design of his latest creation. He was satisfied with the work he had done, yet frustrated that it had taken so long to complete the project. His company had been in existence for 10 years. During that time, wetlandPOOLS had grown organically by taking on new projects as they arose. This approach allowed wetlandPOOLS to remain distinct from traditional pool builders and true to its original principles; however, its opportunities for growth appeared to be somewhat limited. The owner wondered how he could have the best of both worlds—owning a company that would operate efficiently and grow at a reasonable, sustainable pace, while also maintaining its unique nature.
Learning Objective:
The case discusses the strategic advantages of wetlandPOOLS’s offerings as well as the constraints facing the business’s future growth. At the end of the case discussion, students should have a better understanding of the following:
  • The importance of differentiation in a business strategy
  • The advantages of niches in the market
  • Operational and growth constraints and how to overcome them
  • Blue ocean strategy and the theory of constraints
General Management/Strategy,  International
Other Services
South Africa, Small, 2011
Intended Audience:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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